CUES Emerge Finalist Royal CU's Justin Thompson Talks 'The Intelligent Front Door'
CUbroadcast
Justin Thompson, Marketing Automation Analyst at Royal Credit Union, joined us on the show to share his reaction to being named to the 2026 CUES Emerge Final 5,sharing his business case: "The Intelligent Front Door: A Real-Time Intent Engine for Member Growth."
Specifically, Justin explained his role at Royal Credit Union involves enabling technology for one-to-one member communications through automated channels using Salesforce, with a focus on hyper-personalization.
He discussed his business case titled "The Intelligent Front Door, A Real-Time Intent Engine for Member Growth," which tracks member intent on Royal Credit Union's website and uses scoring models to personalize the homepage experience and enable better member conversations in branches.
Justin shared that design thinking training in April significantly helped transform his approach to the business case, and he advised future CUES Emerge participants to participate with curiosity and not be afraid to let their imagination run wild, as the program nurtures and supports innovative ideas.
Check it out and let us know your thoughts. And be sure to watch the Final 5 Pitch Show on October 7, 2026, at 11:00 PT, 12:00 MT, 1:00 CT, 2:00 ET.