CUES Emerge Finalist Community Choice's Nicole Baker Talks 'The Future of Credit Union Business Banking'
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Nicole Baker, Member Center Manager at Community Choice Credit Union, joined us on the show to share her reaction to being named to the 2026 CUES Emerge Final 5, sharing her business case: "Elevate: The Future of Credit Union Business Banking."
Nicole shared her role as a Member Center Manager at Community Choice Credit Union in Michigan, where she leads a team and focuses on enhancing the member experience.
She explained that she joined the CUES Emerge program after seeing a video from a cohort member and decided to take the opportunity. Nicole highlighted the program's impact, including building connections, learning about business cases, and gaining confidence.
She described her business case, "Elevate: The Future of Credit Union Business Banking," which focuses on supporting small businesses with strategic planning. Nicole encouraged future participants to embrace challenges and step out of their comfort zones, emphasizing the growth and opportunities the program offers.
Check it out and let us know your thoughts. And be sure to watch the Final 5 Pitch Show on October 7, 2026, at 11:00 PT, 12:00 MT, 1:00 CT, 2:00 ET.